Tuesday, June 19, 2007

Step 1: The WHO

Most marketers make the mistake of thinking past the most
important step in success. They get into a business and then
just say how do I get prospects to my business, but they
forget to ask or even think about the most important
question.

"Who are my ideal prospects and where are they?"

Forget about just getting people to your site until you have
an incredible firm understanding of who your prospects
really are.

Sure the lead companies can sell you prospects, but what we
tend to glaze over is the fact that we don't even stop to
ask ourselves if those prospects the lead companies send are
in fact the right prospects.

You will go much farther in your business and your business
gets infinitely easier if you know with an incredibly
precise amount of certainty who your prospects really are.

How do you find them?

First look at yourself, you're your ideal prospect right?

How did you find your business?

Start there.

Then begin looking online for places where people like YOU
hang out and get a good feel for who and where your
prospects are.

Do this today, take notes and I'll see you tomorrow for the
next step.

To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com

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