-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
Graduation Present
25 Mouth-Watering Email Subject Lines
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
When someone works as hard as you have studying each lesson
in your "Marketing Strategies that EMPOWER Success" course,
they deserve a reward.and this is one you`ll really like.
Today, I`m going to give you not 5, not 8, not 17, but 25
IRRESISTIBLE EMAIL SUBJECT LINES that have proven their
ability to grab attention, and then transform attention into
interest, and interest into desire.
You can copy some of them exactly and use others as
templates for your email marketing campaigns. If you`re
feel extra creative, you can use these
"kitchen-tested/market-approved" subject lines to light the
fire under your Innovation Burner.
---------------------------------------------------
24 Mouth-Watering Email Subject Lines
(Consumers Just Eat `Em Up!)
---------------------------------------------------
The following are 25 email subject lines that have gotten
outstanding results in marketing campaigns for a broad
spectrum of goods, products, and services. If they work for
"Brand X," think how well they`re work for "Brand YOU."
1. Who really wants to be a(n) X ?
2. What do YOU want for Christmas?
3. You`ve got to see this ...
4. Doctors spill the beans ...
5. I goofed ...
6. Special Pre-release Announcement
7. You`re going to love this one
8. Here`s the answer you`ve been looking for
9. 3 minutes to greater X, X, and X
10. DISCOVERED! The secret to X
11. Urgent News
12. Still skeptical? Here`s why you should be!
13. Our loss is your gain
14. This is extremely urgent
15. I need your help ...
16. Check this out and let me know
17. Important notice from
18. Something that might interest you ...
19. Before you give up, here`s my suggestion
20. Open this before 7 p.m.
21. Make X work for you!
22. Seen this yet?
23. Sneak Peek at .com
24. Newsflash from
Use them in good (marketing) "health"!
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
Thursday, January 31, 2008
Lesson #9 - The Truth About Direct Email & Email Lists
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
Lesson #9 - The Truth About Direct Email & Email Lists
Part 2 - What`s Safe
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
In today`s "Marketing Strategies That EMPOWER Success"
lesson, you`re going to learn how to protect yourself and
your money from ineffective email lists. I`m going to
introduce you to the safe-and-sound distribution techniques
that will ensure that your message is always welcomed into a
recipients` inbox, not his/her Trash Bin.
---------------------------------------------------------
The Truth About Direct Email & Email Lists
Part 2: What`s Safe
---------------------------------------------------------
=> Safe Email Marketing
Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.
You`ve probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a
direct email campaign. Opt-in lists help you identify
people that are "pre-sold" when it comes to receiving offers
in the mail. By opting-in to a list, they let you know that
they`re eager to read about something new and beneficial.
Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals
=> PAID SAFE LISTS-
This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. A paid safe list can range
in price from $2 and up.
The advantages: you don`t have to send the emails using your
ISP and you won`t have to worry about spam complaints and
disclaimers.
=> OPT-IN LIST RENTAL
This type of list is similar to a standard "specialty"
direct mail list. It`s targeted and aimed at people who are
interested in what you have to offer.
Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.
Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.
Of course you`re going to pay more to rent this type of
list, but you won`t find a better-targeted audience for your
offer. These companies do the mailing for you, so you won`t
have access to the names.
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
Lesson #9 - The Truth About Direct Email & Email Lists
Part 2 - What`s Safe
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
In today`s "Marketing Strategies That EMPOWER Success"
lesson, you`re going to learn how to protect yourself and
your money from ineffective email lists. I`m going to
introduce you to the safe-and-sound distribution techniques
that will ensure that your message is always welcomed into a
recipients` inbox, not his/her Trash Bin.
---------------------------------------------------------
The Truth About Direct Email & Email Lists
Part 2: What`s Safe
---------------------------------------------------------
=> Safe Email Marketing
Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.
You`ve probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a
direct email campaign. Opt-in lists help you identify
people that are "pre-sold" when it comes to receiving offers
in the mail. By opting-in to a list, they let you know that
they`re eager to read about something new and beneficial.
Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals
=> PAID SAFE LISTS-
This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. A paid safe list can range
in price from $2 and up.
The advantages: you don`t have to send the emails using your
ISP and you won`t have to worry about spam complaints and
disclaimers.
=> OPT-IN LIST RENTAL
This type of list is similar to a standard "specialty"
direct mail list. It`s targeted and aimed at people who are
interested in what you have to offer.
Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.
Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.
Of course you`re going to pay more to rent this type of
list, but you won`t find a better-targeted audience for your
offer. These companies do the mailing for you, so you won`t
have access to the names.
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
Lesson #8 - The Truth About Direct Email & Email Lists
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
Lesson #8 - The Truth About Direct Email & Email Lists
Part I - What`s Unsafe
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
In today`s "Marketing Strategies that EMPOWER Success"
lesson, we`re getting "back to basics" -- the basics of
direct email marketing AND email lists. This is a lesson
you`ll really be able to put into practice!
What you`re about to learn will save you time, money, and
frustration. So read carefully. The time you spend today
will pay off for years to come and it will put you ahead of
most marketers out there.
==============================================
The Truth About Direct Email & Email Lists - What`s Unsafe
==============================================
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
So keep your eyes peeled for your next lesson -- the SAFE
way to Email
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
Lesson #8 - The Truth About Direct Email & Email Lists
Part I - What`s Unsafe
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
In today`s "Marketing Strategies that EMPOWER Success"
lesson, we`re getting "back to basics" -- the basics of
direct email marketing AND email lists. This is a lesson
you`ll really be able to put into practice!
What you`re about to learn will save you time, money, and
frustration. So read carefully. The time you spend today
will pay off for years to come and it will put you ahead of
most marketers out there.
==============================================
The Truth About Direct Email & Email Lists - What`s Unsafe
==============================================
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
So keep your eyes peeled for your next lesson -- the SAFE
way to Email
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
Monday, January 28, 2008
LESSON #7 - Triggers That May Cause Email Filters To Delete
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #7 - Triggers That May Cause Email Filters To Delete
Your Email
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
"IT DON`T MEAN A THING IF."
Even though you may have the perfect marketing plan, along
with the perfect email sales letter, you still have to
overcome the obstacle of the dreaded spam filters. Spam
filters are automatic and unrelenting, and what they do is
irreversible. When your message is snatched up before it
reaches your prospect`s inbox, it`s gone for good.
What an unfortunate fate for of all that beautiful sales
copy! To keep from having your messages go down the drain,
you need to know the words, phrases, and characters that
will cause your email to be treated like it has The
Plague -- isolated and left to die alone.
In today`s "Marketing Strategies that EMPOWER Success,"
lesson you`re going to learn certain words and numeric
characters that activate spam filters. If your email or
subject line contains these "hot button" words, it`s
good-bye consumer and hello trash bin.
==========================================
Trigger Words & Characters That May Cause Email Filters To
Delete Your Email -or- How To Avoid Shooting Yourself in the
Foot on the Internet
==========================================
Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave
THAT business a bad name. (There`s nothing wrong with
telemarketing, per se, just with shady telemarketers and the
ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded"
TRIGGER WORDS that email filters know and hate -- and
you`re wasting your time.
Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.S. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of
unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that
supercede state spam laws and fairly clearly spell out what
is and is not acceptable and required when it comes to
sending email.
So how can you ensure that your emails make "safe harbor" in
a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you
want to see them is to familiarize yourself with the TRIGGER
WORDS AND CHARACTERS that activate filters and get your
message a one-way ticket to the trash. Get to know them and
then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by
looking for specific KEYWORDS, key phrases, and key
characters (like the dollar symbol, for example). Filters
check the To and From addresses for these keywords. Then
they go hunting for those words in the subject line and the
body of the message, or in a combination of the two to see
what`s being used and over-used.
=> USE WITH CARE
"Over-used" is an important part of the trigger word
equation. A single use of the word "free" (as an example),
probably won`t "raise an eyebrow" on a common filter. But
use the word a dozen times and it`s "Goodbye Charlie."
=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a
protective "force field" that even the most powerful filters
will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism "Z" List
==========================================
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
=> THINKING CAP TIME
It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!
Today, you`ve learned how to protect your messages from
being deleted by spam filters. Next time, we`re going to
talk about how to make sure your messages are hitting the
right target audience to ensure a "bullseye" for selling.
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #7 - Triggers That May Cause Email Filters To Delete
Your Email
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
"IT DON`T MEAN A THING IF."
Even though you may have the perfect marketing plan, along
with the perfect email sales letter, you still have to
overcome the obstacle of the dreaded spam filters. Spam
filters are automatic and unrelenting, and what they do is
irreversible. When your message is snatched up before it
reaches your prospect`s inbox, it`s gone for good.
What an unfortunate fate for of all that beautiful sales
copy! To keep from having your messages go down the drain,
you need to know the words, phrases, and characters that
will cause your email to be treated like it has The
Plague -- isolated and left to die alone.
In today`s "Marketing Strategies that EMPOWER Success,"
lesson you`re going to learn certain words and numeric
characters that activate spam filters. If your email or
subject line contains these "hot button" words, it`s
good-bye consumer and hello trash bin.
==========================================
Trigger Words & Characters That May Cause Email Filters To
Delete Your Email -or- How To Avoid Shooting Yourself in the
Foot on the Internet
==========================================
Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave
THAT business a bad name. (There`s nothing wrong with
telemarketing, per se, just with shady telemarketers and the
ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded"
TRIGGER WORDS that email filters know and hate -- and
you`re wasting your time.
Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.S. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of
unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that
supercede state spam laws and fairly clearly spell out what
is and is not acceptable and required when it comes to
sending email.
So how can you ensure that your emails make "safe harbor" in
a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you
want to see them is to familiarize yourself with the TRIGGER
WORDS AND CHARACTERS that activate filters and get your
message a one-way ticket to the trash. Get to know them and
then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by
looking for specific KEYWORDS, key phrases, and key
characters (like the dollar symbol, for example). Filters
check the To and From addresses for these keywords. Then
they go hunting for those words in the subject line and the
body of the message, or in a combination of the two to see
what`s being used and over-used.
=> USE WITH CARE
"Over-used" is an important part of the trigger word
equation. A single use of the word "free" (as an example),
probably won`t "raise an eyebrow" on a common filter. But
use the word a dozen times and it`s "Goodbye Charlie."
=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a
protective "force field" that even the most powerful filters
will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism "Z" List
==========================================
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
=> THINKING CAP TIME
It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!
Today, you`ve learned how to protect your messages from
being deleted by spam filters. Next time, we`re going to
talk about how to make sure your messages are hitting the
right target audience to ensure a "bullseye" for selling.
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/special
Saturday, January 26, 2008
LESSON #6 - 8 Steps to Irresistible Email Copy Every Time
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #6 - 8 Steps to Irresistible Email Copy Every Time
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
You`ve already mastered 5 lessons and a study break in the
"Marketing Strategies that EMPOWER Success" course and
you`re doing great.
Today, you`re in for a treat. You`re going to build on
your past achievements and learn how to consistently write
the irresistible sales copy that could potentially put
thousands of dollars, if not more, in your pocket.
I`m talking about the kinds of skills that don`t just build
wealth...they build GENERATIONAL WEALTH. You can put your
great-grandchildren through medical school if you get these
steps right! (You think I`m kidding, but I`m not - many
people are doing just that.)
===================================
8 Steps to Irresistible Email Copy Every Time
===================================
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"
- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"
Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).
Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.
Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.
How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.
=> Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.
- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.
That`s a wrap for this lesson. Next time we`ll be saluting
"Triggers." No, not horses named in honor of Roy Rogers old
steed -- trigger WORDS that will have consumers begging you
to take the money out of their wallets.
Sound good? Stay tuned!
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #6 - 8 Steps to Irresistible Email Copy Every Time
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
You`ve already mastered 5 lessons and a study break in the
"Marketing Strategies that EMPOWER Success" course and
you`re doing great.
Today, you`re in for a treat. You`re going to build on
your past achievements and learn how to consistently write
the irresistible sales copy that could potentially put
thousands of dollars, if not more, in your pocket.
I`m talking about the kinds of skills that don`t just build
wealth...they build GENERATIONAL WEALTH. You can put your
great-grandchildren through medical school if you get these
steps right! (You think I`m kidding, but I`m not - many
people are doing just that.)
===================================
8 Steps to Irresistible Email Copy Every Time
===================================
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"
- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"
Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).
Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.
Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.
How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.
=> Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.
- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.
That`s a wrap for this lesson. Next time we`ll be saluting
"Triggers." No, not horses named in honor of Roy Rogers old
steed -- trigger WORDS that will have consumers begging you
to take the money out of their wallets.
Sound good? Stay tuned!
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
LESSON #5 - Using Autoresponders To Multiply Marketing Power & Save Time!
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #5 - Using Autoresponders To Multiply Marketing Power & Save Time!
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Today`s lesson is going to introduce you to your new best
friend -- the autoresponder.
One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow
up while you do the things that you do best -- build your
business...putter in the garden...chase your kids around the
house...catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you
how to make it super-effective.
============================================
Using Autoresponders To Multiply Marketing Power &
Save Time!
============================================
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
That wraps up today`s lesson. Earlier I promised you a
"crash course" in creating the perfect email message. Keep
your eye on the horizon for: 8 Steps to Irresistible Copy
EVERY Time."
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
P.S Have you watched the video bootcamp series?
==> http://SecretInternetWealthFormula.com/bootcamp
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #5 - Using Autoresponders To Multiply Marketing Power & Save Time!
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Today`s lesson is going to introduce you to your new best
friend -- the autoresponder.
One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow
up while you do the things that you do best -- build your
business...putter in the garden...chase your kids around the
house...catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you
how to make it super-effective.
============================================
Using Autoresponders To Multiply Marketing Power &
Save Time!
============================================
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
That wraps up today`s lesson. Earlier I promised you a
"crash course" in creating the perfect email message. Keep
your eye on the horizon for: 8 Steps to Irresistible Copy
EVERY Time."
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
P.S Have you watched the video bootcamp series?
==> http://SecretInternetWealthFormula.com/bootcamp
Thursday, January 24, 2008
NO LESSON TODAY!
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
NO LESSON TODAY!
(Study Break)
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
The folks at McDonald`s are right. "You deserve a break
today."
You`ve been doing a bang-up job reading these messages and
learning your marketing A-B-C`s, but without a break, your
circuits are going to overload and instead of looking
forward to my messages...you`ll do exactly the opposite.
You`ll lose interest.
The same is true with potential customers.
So today, we`re going to take a Study Break, sort of. But
don`t worry, there`s still a valuable lesson to be learned.
==========================================
"Study Break" Secret -- SELL LESS TO SELL MORE
==========================================
Instead of getting tunnel-vision and only seeing the
short-term goal of the right-now sale, remember that your
email messages are an important way for you to build a
RELATIONSHIP with a consumer based on your HONESTY AND
SERVICE.
Although you want your prospect to buy, you shouldn`t
immediately and constantly bombard the folks on your email
list with nothing but sales pitches. You`re looking for a
long-term, committed relationship. Be a person first and a
salesperson second for the best results.
=> RELATIONSHIP COUNSELING
Your first few email sales letters may prove to be the most
effective if they`re written in a warm, helpful,
let`s-be-business-friends "voice."
=> GIVE THE PEOPLE WHAT THEY WANT
In the off-line world, we`ve become accustomed to the fact
that we hear literally thousands of messages each day. An
online experience, on the other hand is still, for most
people, closer to visiting "the library" or perhaps watching
public television rather than tuning into the Home Shopping
Network.
Most people are on the Internet looking for information -
not waiting to be sold. People don`t want to be pitched to
every day with a "you`d better buy it now" message.
So don`t be a salesperson. Be Miss Information (okay, Ms.
Information definitely sounds better) or Mr. Answerman.
After you become a trusted resource, it`s easy to become a
trusted source.
=> TIME IS OF THE ESSENCE
Lasting relationships don`t happen overnight...they`re built
over time. Your sales letters should be crafted in a way
that slowly, but surely convinces your prospects that you`re
someone with whom they`d like to do business. After you`ve
laid a foundation -- made them happy with what you`ve given
them as a gift, demonstrated your knowledge, etc. -- you`ll
have plenty of time to build a case for buying from you.
=> THE E-LIST
Once your prospects have gotten to know you through your
entire series of pre-written (but valuable)
communications...after you`ve built trust in the relationship
and gradually exposed consumers to the benefits of your
product or service...you can "graduate" them into your "real
time" ezine list.
Obviously, you can`t include a time-dependent message in
your pre-written letter series. People are opting in to
your list 365 days a year and you can`t risk that they`ll
receive a "Season`s Greetings" message in the middle of
June.
BUT, when you`ve exhausted the appeal of your letter series,
the people on your email list can become your ezine list.
Then you can send a Valentine`s message in February, a
"Happy Birthday, America" message in July, etc.
=> TO KNOW YOU IS TO LOVE YOU
You can influence people when they know you, like you, and
trust you. Ongoing timely communications means you can
continue to build rapport with the people on your list, and
you can be sure that if they TRUST you, they`ll be open to
BUYING from you.
Okay, I`ll admit that this message wasn`t purely a study
break. It may be the most valuable lesson you`ve learned
yet!
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/bootcamp
"Finally...the REAL nitty-gritty of how the smart gals and
guys are working mlm is revealed. This is truly state-of-the-art
information for network marketers. Everything else is passé."
- Amber Sorenson
=> http://SecretInternetWealthFormula.com/traffic
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
NO LESSON TODAY!
(Study Break)
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
The folks at McDonald`s are right. "You deserve a break
today."
You`ve been doing a bang-up job reading these messages and
learning your marketing A-B-C`s, but without a break, your
circuits are going to overload and instead of looking
forward to my messages...you`ll do exactly the opposite.
You`ll lose interest.
The same is true with potential customers.
So today, we`re going to take a Study Break, sort of. But
don`t worry, there`s still a valuable lesson to be learned.
==========================================
"Study Break" Secret -- SELL LESS TO SELL MORE
==========================================
Instead of getting tunnel-vision and only seeing the
short-term goal of the right-now sale, remember that your
email messages are an important way for you to build a
RELATIONSHIP with a consumer based on your HONESTY AND
SERVICE.
Although you want your prospect to buy, you shouldn`t
immediately and constantly bombard the folks on your email
list with nothing but sales pitches. You`re looking for a
long-term, committed relationship. Be a person first and a
salesperson second for the best results.
=> RELATIONSHIP COUNSELING
Your first few email sales letters may prove to be the most
effective if they`re written in a warm, helpful,
let`s-be-business-friends "voice."
=> GIVE THE PEOPLE WHAT THEY WANT
In the off-line world, we`ve become accustomed to the fact
that we hear literally thousands of messages each day. An
online experience, on the other hand is still, for most
people, closer to visiting "the library" or perhaps watching
public television rather than tuning into the Home Shopping
Network.
Most people are on the Internet looking for information -
not waiting to be sold. People don`t want to be pitched to
every day with a "you`d better buy it now" message.
So don`t be a salesperson. Be Miss Information (okay, Ms.
Information definitely sounds better) or Mr. Answerman.
After you become a trusted resource, it`s easy to become a
trusted source.
=> TIME IS OF THE ESSENCE
Lasting relationships don`t happen overnight...they`re built
over time. Your sales letters should be crafted in a way
that slowly, but surely convinces your prospects that you`re
someone with whom they`d like to do business. After you`ve
laid a foundation -- made them happy with what you`ve given
them as a gift, demonstrated your knowledge, etc. -- you`ll
have plenty of time to build a case for buying from you.
=> THE E-LIST
Once your prospects have gotten to know you through your
entire series of pre-written (but valuable)
communications...after you`ve built trust in the relationship
and gradually exposed consumers to the benefits of your
product or service...you can "graduate" them into your "real
time" ezine list.
Obviously, you can`t include a time-dependent message in
your pre-written letter series. People are opting in to
your list 365 days a year and you can`t risk that they`ll
receive a "Season`s Greetings" message in the middle of
June.
BUT, when you`ve exhausted the appeal of your letter series,
the people on your email list can become your ezine list.
Then you can send a Valentine`s message in February, a
"Happy Birthday, America" message in July, etc.
=> TO KNOW YOU IS TO LOVE YOU
You can influence people when they know you, like you, and
trust you. Ongoing timely communications means you can
continue to build rapport with the people on your list, and
you can be sure that if they TRUST you, they`ll be open to
BUYING from you.
Okay, I`ll admit that this message wasn`t purely a study
break. It may be the most valuable lesson you`ve learned
yet!
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/bootcamp
"Finally...the REAL nitty-gritty of how the smart gals and
guys are working mlm is revealed. This is truly state-of-the-art
information for network marketers. Everything else is passé."
- Amber Sorenson
=> http://SecretInternetWealthFormula.com/traffic
Wednesday, January 23, 2008
LESSON #4 - Harnessing the Power of Email Marketing
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #4 - Harnessing the Power of Email Marketing
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Greetings!
The bell has "rung" and it`s time for today`s lesson.
First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone.
(And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a
direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll
spend precious minutes - sometimes hours or days - trying to
contact the right person.
*A MESSAGE left on voice mail is almost always a waste of
time, and therefore a waste of money.
Depressing? Not at all. After you read today`s "Marketing
Strategies that EMPOWER Success" lesson, you`ll be able to
say "NO" to the downside of phone calls and direct mail and
"YES" to the upside of email.
Read on ...
================================
Harnessing the Power of Email Marketing
================================
Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address.)
Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)
I`ve got something really special planned for your next
message. It`s not a typical lesson.
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/bootcamp
"I went from working my little list, buying leads and working
hard in a single MLM business, to owning my own lead generating
network(s). I now am generating my own leads (FREE) and
building my MLM with greater ease than I could have ever imagined"
- Pastor Mario
=> http://SecretInternetWealthFormula.com/traffic
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #4 - Harnessing the Power of Email Marketing
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Greetings!
The bell has "rung" and it`s time for today`s lesson.
First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone.
(And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a
direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll
spend precious minutes - sometimes hours or days - trying to
contact the right person.
*A MESSAGE left on voice mail is almost always a waste of
time, and therefore a waste of money.
Depressing? Not at all. After you read today`s "Marketing
Strategies that EMPOWER Success" lesson, you`ll be able to
say "NO" to the downside of phone calls and direct mail and
"YES" to the upside of email.
Read on ...
================================
Harnessing the Power of Email Marketing
================================
Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address.)
Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)
I`ve got something really special planned for your next
message. It`s not a typical lesson.
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/bootcamp
"I went from working my little list, buying leads and working
hard in a single MLM business, to owning my own lead generating
network(s). I now am generating my own leads (FREE) and
building my MLM with greater ease than I could have ever imagined"
- Pastor Mario
=> http://SecretInternetWealthFormula.com/traffic
LESSON #3-- 7 Wise Ways to Collect Email Addresses
-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #3
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Have you been enjoying your journey to email marketing
success? Better still, have you moved into the fast lane and
started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. The tips offered
in the first two lessons of this course are the building
blocks for what comes next. They don`t require any cash,
just a little time, and believe me, you`ll get back much more
than you give or expect.
Okay, enough motivation and inspiration. Let`s get down to
business...the business of today`s "Marketing Strategies that
EMPOWER Success" lesson. We`re hunting big game -- you`re
going to learn HOW TO CAPTURE EMAILS.
If you`re wondering why you need emails, there`s a key point
to remember: your whole objective must be to BUILD A LARGE
EMAIL LIST of prospects and customers. Once you have an
email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses? I`m glad you asked.
The answers follow.
==========================================
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
==========================================
=> Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.
=> Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list
quickly and with ease. Simply construct a web page
containing code for a form and set the page to open (pop up)
when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
their email.
-Word to the Wise: "Instant" is a very powerful
pop-up offer.
=> Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out a
postcard and inviting people to VISIT YOUR WEBSITE to
receive a gift of some kind -- a report, a discount coupon,
etc. Visitors don`t have to pay in order to receive their
gifts, they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.)
=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a
RESPONSE FORM ON EVERY PAGE of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.
=> Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry "fee" is
their email address.
-Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies and
have no intention of buying a product or service.
-Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.
=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, LIST YOUR
AUTORESPONDER ADDRESS instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.
=> Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).
Okay, you know what you want...you know what you need. It`s
time for you to set your traps and CAPTURE THOSE EMAILS!
In the meantime, I`ll be putting the final touches on your
next lesson:
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
How To Make Your Fortune Online Fast!
Secret Step-By-Step System Shows You How
=> http://SecretInternetWealthFormula.com/traffic
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #3
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
-----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Have you been enjoying your journey to email marketing
success? Better still, have you moved into the fast lane and
started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. The tips offered
in the first two lessons of this course are the building
blocks for what comes next. They don`t require any cash,
just a little time, and believe me, you`ll get back much more
than you give or expect.
Okay, enough motivation and inspiration. Let`s get down to
business...the business of today`s "Marketing Strategies that
EMPOWER Success" lesson. We`re hunting big game -- you`re
going to learn HOW TO CAPTURE EMAILS.
If you`re wondering why you need emails, there`s a key point
to remember: your whole objective must be to BUILD A LARGE
EMAIL LIST of prospects and customers. Once you have an
email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses? I`m glad you asked.
The answers follow.
==========================================
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
==========================================
=> Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.
=> Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list
quickly and with ease. Simply construct a web page
containing code for a form and set the page to open (pop up)
when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
their email.
-Word to the Wise: "Instant" is a very powerful
pop-up offer.
=> Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out a
postcard and inviting people to VISIT YOUR WEBSITE to
receive a gift of some kind -- a report, a discount coupon,
etc. Visitors don`t have to pay in order to receive their
gifts, they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.)
=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a
RESPONSE FORM ON EVERY PAGE of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.
=> Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry "fee" is
their email address.
-Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies and
have no intention of buying a product or service.
-Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.
=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, LIST YOUR
AUTORESPONDER ADDRESS instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.
=> Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).
Okay, you know what you want...you know what you need. It`s
time for you to set your traps and CAPTURE THOSE EMAILS!
In the meantime, I`ll be putting the final touches on your
next lesson:
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
How To Make Your Fortune Online Fast!
Secret Step-By-Step System Shows You How
=> http://SecretInternetWealthFormula.com/traffic
Monday, January 21, 2008
LESSON #2 - Email Aesthetics
----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #2 - Email Aesthetics
----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Hello again, [[firstname]],
I hope you`ve had time to "digest" the ideas presented in
Lesson #1. Today`s lesson is going to build on the basics.
Here is the second Lesson of the marketing course. (If
you change your mind, just go to the end of this email and
click the link.)
In today`s "Marketing Strategies that EMPOWER Success"
lesson, you`re going to learn how the APPEARANCE of your
email message affects the way your prospects feel about you
and what you have to offer.
=================
EMAIL AESTHETICS
=================
It`s an old, old saying, but it`s true: you only have one
chance to make a good first impression. And in email, the
first impression is always visual -- a consumer LOOKS/SEES
before he/she READS.
Imagine walking by a grotesquely garish storefront with all
kinds of things hanging off the front porch, every floor
painted a different color, and odd music playing through
loudspeakers. Would you want to walk in the front door? No
way! You`d assume that the owner is a kook, at best, or a
deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your
mailbox? You know what I`m talking about: an orange
background and yellow borders, multi-colored text in all
sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn`t feel the urge to read it. You probably just
wanted to delete it as quickly as possible.
=> PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not
bizarre and scary. The suggestions below -- and they`re
just suggestions, not hard and fast rules -- will go a long
way towards making recipients` eyes say "come on in!" to
your message.
=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS
-DON`T use COLOR fonts in your message. (Leave that to
junior high girls who want to write about Britney and
Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re
"speaking" in black-and-white, people will give their full
attention to your message without being distracted by your
color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t
recognize the font you`ve selected, they could see gibberish
instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times
New Roman, and Courier New
And please.
-DON`T use flashing buttons or banners in your email! (Your
prospects have undoubtedly gotten their fill of "bells and
whistles" when they`ve surfed the Internet. They don`t need
more from you.)
=> GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is -- unless you try to contact a prospect on AOL who
may not be able to receive "clickable" links.
Don`t worry. There`s a "fix" for this: simply type mailto:
in front of your email address (no space in between, and
include the : )
For a link to a web page, you need to write your link this
way:
(And tell your recipient they can copy and paste this
link into their browser if it`s not highlighted.)
=> ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people
about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to
every message you send.
If you`d like to add a tag to your messages, simply open
your email program. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)
instructions for creating a sig file. Easy as pie...and the
results will amaze you.
That`s it for now, but get your "net" ready. Next lesson
we`re going to hunt down and CAPTURE EMAILS.
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
"My downline grew from 50 to 600 within a few months once
I started using The Magnetic Sponsoring system. And it's
still growing strong." -Mike Kakihara
=>http://SecretInternetWealthFormula.com/traffic
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #2 - Email Aesthetics
----------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Hello again, [[firstname]],
I hope you`ve had time to "digest" the ideas presented in
Lesson #1. Today`s lesson is going to build on the basics.
Here is the second Lesson of the marketing course. (If
you change your mind, just go to the end of this email and
click the link.)
In today`s "Marketing Strategies that EMPOWER Success"
lesson, you`re going to learn how the APPEARANCE of your
email message affects the way your prospects feel about you
and what you have to offer.
=================
EMAIL AESTHETICS
=================
It`s an old, old saying, but it`s true: you only have one
chance to make a good first impression. And in email, the
first impression is always visual -- a consumer LOOKS/SEES
before he/she READS.
Imagine walking by a grotesquely garish storefront with all
kinds of things hanging off the front porch, every floor
painted a different color, and odd music playing through
loudspeakers. Would you want to walk in the front door? No
way! You`d assume that the owner is a kook, at best, or a
deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your
mailbox? You know what I`m talking about: an orange
background and yellow borders, multi-colored text in all
sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn`t feel the urge to read it. You probably just
wanted to delete it as quickly as possible.
=> PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not
bizarre and scary. The suggestions below -- and they`re
just suggestions, not hard and fast rules -- will go a long
way towards making recipients` eyes say "come on in!" to
your message.
=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS
-DON`T use COLOR fonts in your message. (Leave that to
junior high girls who want to write about Britney and
Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re
"speaking" in black-and-white, people will give their full
attention to your message without being distracted by your
color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t
recognize the font you`ve selected, they could see gibberish
instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times
New Roman, and Courier New
And please.
-DON`T use flashing buttons or banners in your email! (Your
prospects have undoubtedly gotten their fill of "bells and
whistles" when they`ve surfed the Internet. They don`t need
more from you.)
=> GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is -- unless you try to contact a prospect on AOL who
may not be able to receive "clickable" links.
Don`t worry. There`s a "fix" for this: simply type mailto:
in front of your email address (no space in between, and
include the : )
For a link to a web page, you need to write your link this
way:
(And tell your recipient they can copy and paste this
link into their browser if it`s not highlighted.)
=> ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people
about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to
every message you send.
If you`d like to add a tag to your messages, simply open
your email program. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)
instructions for creating a sig file. Easy as pie...and the
results will amaze you.
That`s it for now, but get your "net" ready. Next lesson
we`re going to hunt down and CAPTURE EMAILS.
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
"My downline grew from 50 to 600 within a few months once
I started using The Magnetic Sponsoring system. And it's
still growing strong." -Mike Kakihara
=>http://SecretInternetWealthFormula.com/traffic
LESSON #1 - Essential Rules for Effective Email Marketing
-------------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #1 - Essential Rules for Effective Email Marketing
-------------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Hi [[firstname]],
Yesterday, I promised you the first in a series of
revolutionary lessons in email marketing. This is it, and I
hope you`re looking forward to uncovering the secrets that
it holds. In today`s "Marketing Strategies that EMPOWER
Success" lesson, you`re going to learn the BASICS OF EMAIL
MARKETING.
Now I know what you`re thinking: Basics don`t sound very
exciting or "empowering." But the basics are the foundation
upon which everything else is built. Miss these and you may
end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made
your first million?)
So find a comfortable spot, put up your feet and let`s get
ready to rumble!
===================================
Essential Rules For Effective Email Marketing
===================================
If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)
Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.
=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS
Whenever you write an email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.
Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":
-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.
-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life
easier!
-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.
=> RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)
-- Tip within a Rule: Consumers buy from a source they
trust. Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.
=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)
That`s it for now, but I`ll be back with Lesson #2 faster
than you can say, "I want to be EMPOWERED"
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
"Everything I've accomplished in this industry has been
a direct result of the principles I first learned with Magnetic
Sponsoring. Since using them I've developed a list of around
1,221 people that is growing everyday. I can't imagine
where I'd be today without it." -Brady Paulson
=>http://SecretInternetWealthFormula.com/traffic
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #1 - Essential Rules for Effective Email Marketing
-------------------------------------------------------------------
"Print This Page - Makes For An Easier Read"
Hi [[firstname]],
Yesterday, I promised you the first in a series of
revolutionary lessons in email marketing. This is it, and I
hope you`re looking forward to uncovering the secrets that
it holds. In today`s "Marketing Strategies that EMPOWER
Success" lesson, you`re going to learn the BASICS OF EMAIL
MARKETING.
Now I know what you`re thinking: Basics don`t sound very
exciting or "empowering." But the basics are the foundation
upon which everything else is built. Miss these and you may
end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made
your first million?)
So find a comfortable spot, put up your feet and let`s get
ready to rumble!
===================================
Essential Rules For Effective Email Marketing
===================================
If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)
Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.
=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS
Whenever you write an email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.
Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":
-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.
-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life
easier!
-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.
=> RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)
-- Tip within a Rule: Consumers buy from a source they
trust. Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.
=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)
That`s it for now, but I`ll be back with Lesson #2 faster
than you can say, "I want to be EMPOWERED"
To The Top,
Gary
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com/leads
"Everything I've accomplished in this industry has been
a direct result of the principles I first learned with Magnetic
Sponsoring. Since using them I've developed a list of around
1,221 people that is growing everyday. I can't imagine
where I'd be today without it." -Brady Paulson
=>http://SecretInternetWealthFormula.com/traffic
Empower Success!
I know how difficult it may seem when you are first learning
to make money on the Internet and I'll be happy to help you
however I can.
In addition to the success formula for making money online
and my personal service, I`m excited to introduce you to an
extraordinary learning concept via email--the no-cost
"Marketing Strategies that EMPOWER Success" course.
The information you`ll be receiving is sensible and
practical; easy to understand, AND easy to implement. The
impact this course will have on your business -- and your
financial well-being -- will be monumental.
If you are no longer interested in learning about ways to
increase your wealth by improving the way you do business,
please use the permanent removal link below. But before you
do that, I hope you`ll just take a moment to read this
message. Then, after you know exactly how much this no
cost/obligation online marketing course has to offer and how
it can easily help you accelerate your income, if you still
wish to opt-out at that point, it`s your choice, of course.
WHAT`S IT ALL ABOUT?
Each lesson in "Marketing Strategies that EMPOWER Success"
is full of cutting-edge education information that`s
straight "from the trenches" of today`s business world.
When you open your email inbox, you can count on tips,
tricks, and "hidden" treasures to support you in your online
sales efforts.
The first information-packed lesson will arrive in 24 hours
and it`s overflowing with practical, useful information that
you can use easily.
I`ll bet you`re usually buried by a mountain of spam and
advertisements each day, so your "Marketing Strategies that
EMPOWER Success" lessons should be a refreshing change.
And if you want to opt-out of our "study group" at any time,
you can simply use the removal link provided at the end of
each email.
HERE`S AN OVERVIEW OF WHAT YOU`LL RECEIVE
=> Lesson #1 - BASIC RULES FOR EFFECTIVE EMAIL
MARKETING (Before you can get in the game, you`ve got to
know these simple rules.)
=> Lesson #2 - EMAIL AESTHETICS
(Making your message visually appealing is half the battle.
I`ll show you how.)
=> Lesson #3 - 7 WAYS TO COLLECT EMAIL ADDRESSES
(Your online success story starts with collecting the email
addresses that will build your mailing list. Use these
unbeatable techniques to create your own "A-List.")
=> Lesson #4 - USING AUTORESPONDERS TO MULTIPLY YOUR
MARKETING POWER EXPONENTIALLY and SAVE TIME & MONEY
(This is the must-have information you`re after. You`ll see
why when it saves you money and swamps you with orders!)
=> Lesson #5 - HARNESSING THE POWER OF EMAIL MARKETING
(Get to know -- and master -- the strategies and techniques
marketing pros use daily to get results! Insider secrets
revealed!)
=> Lesson #6 - 8 STEPS TO IRRESISTIBLE COPY EVERY TIME
(Learn how to write email messages that compel people to
send you money! Try these 8 keys!)
=> Lesson #7 - TRIGGER WORDS THAT SABOTAGE YOUR EFFORTS
(Discover the trigger words and characters that must be
avoided so that your message doesn`t fall into a spam trap
or filter.)
=> Lesson #8 - EMAIL LISTS - WHAT`S UNSAFE
(Don`t waste your marketing dollars on lists with leads that
go nowhere. Learn how to protect your budget.)
=> Lesson #9 - EMAIL LISTS - WHAT`S SAFE
(Signposts to lead lists that will work.)
In addition to the 9 exceptional lessons outlined above,
you`ll get some extras, too, -- a study break, lists of
words to use, a "graduation present" down the line, and even
the opportunity for "post-graduate" studies!
ALL MEAT, NO FAT
"Marketing Strategies that EMPOWER Success" contains proven
techniques that you can apply immediately to any business.
And although the course is written in a friendly,
easy-to-read style, it`s all solid substance. No fluff
here. Just the good stuff - the REALLY good stuff.
You have nothing to lose -- nothing to pay -- but everything
(and then some) to gain. Who knows - "Marketing Strategies
that EMPOWER Success" may provide just the information
you`ve been searching for. Use it to put a "tiger" in your
sales tank and thousands of dollars into your pocket!
Coming soon to an email box near you. Don`t miss it!
To The Top,
Gary
gary@secretinternetwealthformula.com
Discover How To Build A Downline Of 37,222!
1-2-3 Easy System Reveals Amazing Secrets
=> http://SecretInternetWealthFormula.com/traffic
to make money on the Internet and I'll be happy to help you
however I can.
In addition to the success formula for making money online
and my personal service, I`m excited to introduce you to an
extraordinary learning concept via email--the no-cost
"Marketing Strategies that EMPOWER Success" course.
The information you`ll be receiving is sensible and
practical; easy to understand, AND easy to implement. The
impact this course will have on your business -- and your
financial well-being -- will be monumental.
If you are no longer interested in learning about ways to
increase your wealth by improving the way you do business,
please use the permanent removal link below. But before you
do that, I hope you`ll just take a moment to read this
message. Then, after you know exactly how much this no
cost/obligation online marketing course has to offer and how
it can easily help you accelerate your income, if you still
wish to opt-out at that point, it`s your choice, of course.
WHAT`S IT ALL ABOUT?
Each lesson in "Marketing Strategies that EMPOWER Success"
is full of cutting-edge education information that`s
straight "from the trenches" of today`s business world.
When you open your email inbox, you can count on tips,
tricks, and "hidden" treasures to support you in your online
sales efforts.
The first information-packed lesson will arrive in 24 hours
and it`s overflowing with practical, useful information that
you can use easily.
I`ll bet you`re usually buried by a mountain of spam and
advertisements each day, so your "Marketing Strategies that
EMPOWER Success" lessons should be a refreshing change.
And if you want to opt-out of our "study group" at any time,
you can simply use the removal link provided at the end of
each email.
HERE`S AN OVERVIEW OF WHAT YOU`LL RECEIVE
=> Lesson #1 - BASIC RULES FOR EFFECTIVE EMAIL
MARKETING (Before you can get in the game, you`ve got to
know these simple rules.)
=> Lesson #2 - EMAIL AESTHETICS
(Making your message visually appealing is half the battle.
I`ll show you how.)
=> Lesson #3 - 7 WAYS TO COLLECT EMAIL ADDRESSES
(Your online success story starts with collecting the email
addresses that will build your mailing list. Use these
unbeatable techniques to create your own "A-List.")
=> Lesson #4 - USING AUTORESPONDERS TO MULTIPLY YOUR
MARKETING POWER EXPONENTIALLY and SAVE TIME & MONEY
(This is the must-have information you`re after. You`ll see
why when it saves you money and swamps you with orders!)
=> Lesson #5 - HARNESSING THE POWER OF EMAIL MARKETING
(Get to know -- and master -- the strategies and techniques
marketing pros use daily to get results! Insider secrets
revealed!)
=> Lesson #6 - 8 STEPS TO IRRESISTIBLE COPY EVERY TIME
(Learn how to write email messages that compel people to
send you money! Try these 8 keys!)
=> Lesson #7 - TRIGGER WORDS THAT SABOTAGE YOUR EFFORTS
(Discover the trigger words and characters that must be
avoided so that your message doesn`t fall into a spam trap
or filter.)
=> Lesson #8 - EMAIL LISTS - WHAT`S UNSAFE
(Don`t waste your marketing dollars on lists with leads that
go nowhere. Learn how to protect your budget.)
=> Lesson #9 - EMAIL LISTS - WHAT`S SAFE
(Signposts to lead lists that will work.)
In addition to the 9 exceptional lessons outlined above,
you`ll get some extras, too, -- a study break, lists of
words to use, a "graduation present" down the line, and even
the opportunity for "post-graduate" studies!
ALL MEAT, NO FAT
"Marketing Strategies that EMPOWER Success" contains proven
techniques that you can apply immediately to any business.
And although the course is written in a friendly,
easy-to-read style, it`s all solid substance. No fluff
here. Just the good stuff - the REALLY good stuff.
You have nothing to lose -- nothing to pay -- but everything
(and then some) to gain. Who knows - "Marketing Strategies
that EMPOWER Success" may provide just the information
you`ve been searching for. Use it to put a "tiger" in your
sales tank and thousands of dollars into your pocket!
Coming soon to an email box near you. Don`t miss it!
To The Top,
Gary
gary@secretinternetwealthformula.com
Discover How To Build A Downline Of 37,222!
1-2-3 Easy System Reveals Amazing Secrets
=> http://SecretInternetWealthFormula.com/traffic
Wednesday, January 9, 2008
What's the deal with Downline Secrets 2?
If you haven't heard yet... James Grandstaff
has released "Part 2" of his "Downline Secrets."
Before I get to my review, I thought I should
play a little catch-up in case you have no
clue as to what Downline Secrets "Part 1" is
about.
Basically with Downline Secrets part 1 you
get free access to a recorded call between
Mike Filsaime and James Grandstaff. Mike asks
James questions about the success he had
using InstantBuzz.com (a free advertising
resource) to grow his downline.
You get access to the MP3 and PDF transcript
of the call (which is nice because I don't
always like to sit in front of my PC to read
or listen to content.)
During the call James reveals how he used
his free Instant Buzz traffic along with his
(now proven) 3 step strategy to explode his
downline into the thousands on complete auto
pilot.
The cool part is he did it while maintaining
his full time job as a PC support technician
in Michigan.
And from there you have the opportunity to
buy the same software that James developed
to grow his downline and use it to grow your
downline in any program you happen to be
involved in.
So all-in-all DownlineSecrets.com is a great
site and offers a lot of great info for free
on how to build your downline using the web.
What makes Downline Secrets "Part 2" so much
better is that it takes over where Downline
Secrets 1 left off.
What I mean is this...
With Downline Secrets 1 you were left to
figure out all the technical stuff in order
to duplicate James' results for your MLM
business. The software and detailed videos
are fantastic but you still have to come up
with the web copy, the hosting, the HTML
page design and so on... The yucky stuff.
Let's just say his target market is much
smaller because if you don't have the much
needed technical skills or the money to hire
those with the skills, you are pretty much
out of luck and can't fully benefit from
the entire system he is teaching.
This time around you get access to a call
between James Grandstaff and Chris Zavadowski
who is also very successful in the MLM scene.
He grills James for over an hour and gets
all the must know secrets out of him.
The system James is offering this time is
over the top! He covers all the technical
stuff for us this time and everything is
completely set-up. All the technical issues
have been removed. This is great because
more people can now truly benefit from his
teachings and proven system.
Now, I want to let you in on something...
Once you register for the call below you
will see an offer for James' Elite upgrade
membership. All I can say is ==> TAKE IT!
It's only $47 bucks and for what you get
it's simply mind blowing!
In a nut shell... he's offering you a
professional designed lead capture page
that gives away a customized version of
his new manuscript called 'How to Get Rich
Building a LAZY Downline!'
This PDF is first customized with your
affiliate links to several "generic" MLM
training resources. As you give this thing
away you will earn commissions from those
you refer who upgrade in any of the programs.
And since they're all MLM related, the
conversion rates should be extremely high!
All you do is simply advertise the lead
capture page via the special link you get
and James' software sends an email to your
prospects (with a link to your customized
PDF)
Everything is on auto-pilot!
Oh, and don't worry, the traffic aspect is
even handled for you. Be sure to check out
the bonus that's included :-)
See, I told you this thing was awesome.
As you can see, I'm totally excited about
this because it's refreshing to see a great
product come along that is truly capable of
changing the lives of others.
So yes, Downline Secrets 2 gets my highest
recommendation!
Sign up below and buy everything ;)
Here's the link:
http://www.downlinesecrets2.com/?r=14164
Take care of your business and yourself :-)
Sincerely,
Gary
has released "Part 2" of his "Downline Secrets."
Before I get to my review, I thought I should
play a little catch-up in case you have no
clue as to what Downline Secrets "Part 1" is
about.
Basically with Downline Secrets part 1 you
get free access to a recorded call between
Mike Filsaime and James Grandstaff. Mike asks
James questions about the success he had
using InstantBuzz.com (a free advertising
resource) to grow his downline.
You get access to the MP3 and PDF transcript
of the call (which is nice because I don't
always like to sit in front of my PC to read
or listen to content.)
During the call James reveals how he used
his free Instant Buzz traffic along with his
(now proven) 3 step strategy to explode his
downline into the thousands on complete auto
pilot.
The cool part is he did it while maintaining
his full time job as a PC support technician
in Michigan.
And from there you have the opportunity to
buy the same software that James developed
to grow his downline and use it to grow your
downline in any program you happen to be
involved in.
So all-in-all DownlineSecrets.com is a great
site and offers a lot of great info for free
on how to build your downline using the web.
What makes Downline Secrets "Part 2" so much
better is that it takes over where Downline
Secrets 1 left off.
What I mean is this...
With Downline Secrets 1 you were left to
figure out all the technical stuff in order
to duplicate James' results for your MLM
business. The software and detailed videos
are fantastic but you still have to come up
with the web copy, the hosting, the HTML
page design and so on... The yucky stuff.
Let's just say his target market is much
smaller because if you don't have the much
needed technical skills or the money to hire
those with the skills, you are pretty much
out of luck and can't fully benefit from
the entire system he is teaching.
This time around you get access to a call
between James Grandstaff and Chris Zavadowski
who is also very successful in the MLM scene.
He grills James for over an hour and gets
all the must know secrets out of him.
The system James is offering this time is
over the top! He covers all the technical
stuff for us this time and everything is
completely set-up. All the technical issues
have been removed. This is great because
more people can now truly benefit from his
teachings and proven system.
Now, I want to let you in on something...
Once you register for the call below you
will see an offer for James' Elite upgrade
membership. All I can say is ==> TAKE IT!
It's only $47 bucks and for what you get
it's simply mind blowing!
In a nut shell... he's offering you a
professional designed lead capture page
that gives away a customized version of
his new manuscript called 'How to Get Rich
Building a LAZY Downline!'
This PDF is first customized with your
affiliate links to several "generic" MLM
training resources. As you give this thing
away you will earn commissions from those
you refer who upgrade in any of the programs.
And since they're all MLM related, the
conversion rates should be extremely high!
All you do is simply advertise the lead
capture page via the special link you get
and James' software sends an email to your
prospects (with a link to your customized
PDF)
Everything is on auto-pilot!
Oh, and don't worry, the traffic aspect is
even handled for you. Be sure to check out
the bonus that's included :-)
See, I told you this thing was awesome.
As you can see, I'm totally excited about
this because it's refreshing to see a great
product come along that is truly capable of
changing the lives of others.
So yes, Downline Secrets 2 gets my highest
recommendation!
Sign up below and buy everything ;)
Here's the link:
http://www.downlinesecrets2.com/?r=14164
Take care of your business and yourself :-)
Sincerely,
Gary
My Prospecting Secrets Revealed!
Let me start off by explaining the biggest benefit of providing your downline members with a viral prospecting system.
It boils down to this...
When you have a viral prospecting system in place for your team members, your downline has the potential to take on a life of its own and continue to grow effortlessly while you're focusing on more important things such as family and friends.
A gentleman I recently discovered managed to accomplish the difficult task of duplication while maintaining his full time job and family life.
He mentioned that ever since the beginning of his online ventures he was searching for a system that brought interested prospects in automatically.
He didn't have time to do the traditional recruiting methods because they required a lot of time and commitment.
What he wanted instead, was a huge downline that duplicated on auto-pilot from his part time efforts.
"But did such a solution exist?"
If it did, he said he couldn't find it...
So after many years of struggling to build a solid residual income through network marketing he decided it was time to take the bull by the horns (so to speak) and he created a 3 step marketing system that literally exploded his downline within a few months.
The part that amazed me the most was the fact that he didn't spend a dime on advertising. And his downline is now over 11,460 strong and growing monthly on auto-pilot.
Ultimately I learned that being a successful sponsor involves providing some type of system that helps people build their business, not sitting around wondering why your downline isn't doing anything.
I guess the quote from Zig Ziglar holds true:
"You can have everything in life you want, if you just help enough other people get what they want."
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com
It boils down to this...
When you have a viral prospecting system in place for your team members, your downline has the potential to take on a life of its own and continue to grow effortlessly while you're focusing on more important things such as family and friends.
A gentleman I recently discovered managed to accomplish the difficult task of duplication while maintaining his full time job and family life.
He mentioned that ever since the beginning of his online ventures he was searching for a system that brought interested prospects in automatically.
He didn't have time to do the traditional recruiting methods because they required a lot of time and commitment.
What he wanted instead, was a huge downline that duplicated on auto-pilot from his part time efforts.
"But did such a solution exist?"
If it did, he said he couldn't find it...
So after many years of struggling to build a solid residual income through network marketing he decided it was time to take the bull by the horns (so to speak) and he created a 3 step marketing system that literally exploded his downline within a few months.
The part that amazed me the most was the fact that he didn't spend a dime on advertising. And his downline is now over 11,460 strong and growing monthly on auto-pilot.
Ultimately I learned that being a successful sponsor involves providing some type of system that helps people build their business, not sitting around wondering why your downline isn't doing anything.
I guess the quote from Zig Ziglar holds true:
"You can have everything in life you want, if you just help enough other people get what they want."
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com
Tuesday, January 1, 2008
Motivating Your Downline for Maximum Profits
Two of the most common issues in network marketing are 'retention' and 'motivation'. In other words, once you've built a good downline, how do you keep them motivated to stay in and work the program?
The last thing you want is an unmotivated, lazy downline. Success in any MLM is built on interdependent relationships. You depend on your downline's performance, as it is directly tied to your profits.
Likewise, your downline depends on YOU to teach them how to duplicate your success. This is key. Your dowline wants the big bucks as much as you do; but, they will quickly despair of achieving this goal if they don't see a clear path towards it.
So, in large part, motivation rests on training your downline. This means giving them real skills that will lead to measurable results.
What type of skills do they need?
This depends on their experience level. One of the first things you should do is survey your downline to find out what they're up against. Some of them may be totally new to multi-level-marketing.
In response, you need to give them an easy-to-follow marketing system. This should be a step-by-step system that covers lead generation, follow-up and conversion. Those are the three most important elements in marketing any MLM.
Next, you must show them how to execute that system effectively. This is critical to helping them duplicate your results.
After this training, a good portion of your downline should be getting good results, and very happy to be in the program. BUT, you can't let them rest on their laurels. Don't let them settle for 100 sales per month when they could easily make 200 sales per month.
Some people just aren't very competitive, but you can combat this tendency to settle by appealing to their ego. Capitalize on that desire for reward and recognition.
If you've established e-mail communication with your downline, you can offer up a little 'public praise' by featuring downline member's success stories in a monthly newsletter.
You might even want to find a way to reward them materially. For example, you could purchase a tool that will help them in their business – a course on copy writing, for example – and give it away free to the 'most improved' downline member.
The possibilities are really limitless.
Ultimately, keeping your dowline motivated means treating them as respected members of your team. Let them know that you care about their success as much your own, and show it by helping them in any way you can.
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com
The last thing you want is an unmotivated, lazy downline. Success in any MLM is built on interdependent relationships. You depend on your downline's performance, as it is directly tied to your profits.
Likewise, your downline depends on YOU to teach them how to duplicate your success. This is key. Your dowline wants the big bucks as much as you do; but, they will quickly despair of achieving this goal if they don't see a clear path towards it.
So, in large part, motivation rests on training your downline. This means giving them real skills that will lead to measurable results.
What type of skills do they need?
This depends on their experience level. One of the first things you should do is survey your downline to find out what they're up against. Some of them may be totally new to multi-level-marketing.
In response, you need to give them an easy-to-follow marketing system. This should be a step-by-step system that covers lead generation, follow-up and conversion. Those are the three most important elements in marketing any MLM.
Next, you must show them how to execute that system effectively. This is critical to helping them duplicate your results.
After this training, a good portion of your downline should be getting good results, and very happy to be in the program. BUT, you can't let them rest on their laurels. Don't let them settle for 100 sales per month when they could easily make 200 sales per month.
Some people just aren't very competitive, but you can combat this tendency to settle by appealing to their ego. Capitalize on that desire for reward and recognition.
If you've established e-mail communication with your downline, you can offer up a little 'public praise' by featuring downline member's success stories in a monthly newsletter.
You might even want to find a way to reward them materially. For example, you could purchase a tool that will help them in their business – a course on copy writing, for example – and give it away free to the 'most improved' downline member.
The possibilities are really limitless.
Ultimately, keeping your dowline motivated means treating them as respected members of your team. Let them know that you care about their success as much your own, and show it by helping them in any way you can.
To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com
Subscribe to:
Posts (Atom)
