Monday, July 2, 2007

The Duality Of Internet Network Marketing

It's a beautiful morning here in Kansas City. I woke up
and went out side and just sat there for a few minutes to
listen. There's a light breeze and just hearing the rustling
of the leaves as gentle wind blows on them is a powerfully
calming feeling.

As I sat there I thought about the internet and how we use
it. As I watched the leaves blow from one direction to the
next an extremely important principle popped into my mind.

Something I've never thought about directly, but just as
that gentle wind blew the leaves so does this affect your
business, maybe without you even knowing about it.

This may be one of the most important message that I ever
post. If you can understand what I am about to say
you'll understand the true fabric of both the internet and
using the internet to grow your network marketing business.

Understand this . . .

Just as there are two sides to everything, a ying and yang
to say, so are there two sides to your internet business and
many make the mistake by not taking note of this.

There are several things that you can do to generate
targeted traffic to your site and for each and every single
one of them there are about 50 guys with products telling
you and me how to do them the best. That's fine and it's
actually a good sign because it means there truly is more
than one way to skin a cat with any given traffic generation
technique, but unless you realize what you're doing you can
put a great deal of undue stress on yourself.

I don't mean know "what you're doing" in terms of being an
expert in any of this stuff, I mean a goal, a vision of what
your business is going to look like one year from now, and
then 5 and 10 years from now.

Without this you can easily put yourself in a position where
you're doing far too much for little to no appreciable
result and a mind full of mixed emotions and fear.

Quite a few of the people that email me fall into this trap.

(It's not their fault, it just happens to us if
we're not aware of what's going on in our mind and let our
emotions lead us.)

Their emails go something like this . . .

"Gary I've been doing xyz and I've generated some traffic,
but no one is buying anything I'm scared, frustrated, and I
think I'm going to quite."

What you think is what generally happens so when I read
these words I can literally see the little spark that
started their business, start to flutter out.

Further . . .

Even putting things like this into writing is the wrong idea
because it creates and transmits the wrong mental vibe for
success, and most likely will send you on a downward
spiral towards a negative outlook on your business. And if
you're not positive about your business you're on the way
out.

It's reactionary in nature.Entrepreneurs don't react they
create.

And all this happens because most don't really know what
they are doing. They have a vague idea that they want more
money right now and they've found a business with an
opportunity to fulfill that, but they don't think past it.

This happened to me when I began and it left me open to self
victimization. Anything that promised me money now I bought
and subsequently failed.

Understand this about the internet . . .

There are things that you can do that are quick fixes and
others that will build a foundation so that your business
continues to grow for years to come.

I chose to do the later, after trying the other way.

The strategies and the mental focus differ significantly.

If you think I need to set up a PPC campaign so that I can
get people into my business today because I need money right
now then you'll most likely do the following.

You'll find the quickest and easiest way to put up a vaguely
targeted Google Adwords campaign and just throw it out
there to see what sticks.

Most of the stuff won't. And you'll say I generated some
traffic but nothing is happening.

On the other hand, if you think with a long term perspective
in mind on your business when you approach your marketing,
even with that same exact PPC campaign you'll do things
totally differently.

You'll say I want this campaign to still produce targeted
traffic a year from now and I don't want to have to keep
updating it all the time, so let me make sure when I do my
research I do it thoroughly so I won't have to do it again.

It will take longer to do, but the results are much much
better both in the short and long term.

Do you see what I'm saying here?

It's where you focus your mind in your marketing that will
dictate your results.

Think first of what you want and then create your internet
advertising campaign around that, and what you want has to
be more specific than just some targeted traffic and some
leads and some people in my business so that I make money
now.

Have a real defined end in mind before the game begins.

And don't think this faulty mindset is something that only
happens to us as marketers. It happens to owners of network
marketing companies that go out of business in just a few
short years and those guys launching product after product
just to see what we will buy.

These people also have a frantic "now now now" frame of
mind.

Think about the type of people and companies you are dealing
with just as much as yourself when doing your marketing.

Stay as far away from those with vaguely defined goals and
visions of what they want no matter if they are your upline
leader, company owner, or the guy you're thinking about
buying an eBook from.

Why?

Well remember how I said I was listening and watching the
leaves blow in the wind?

If you follow the advice of a person who only thinks about right
now well then you become just like those leaves. You leave
yourself open to whatever weather blows you're way.

If you plan and set out only to do those things that fit
your plan you root yourself deep into the ground like a
sturdy oak tree that will not move.

To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com

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