Thursday, June 21, 2007

Step 5: Creating You Online

Most important are not the technical parts of business, most
important ARE the foundational principles that is why we've
spent our time to this point discussing exactly that.

Now for the easy stuff, the technical side with a quick side
note.

Remember I said when the Why is BIG enough the how gets
small.

That goes doubly so for this stuff. Why?

The principles are the thing which cannot be taught by
formula, they must be experienced first hand. All the
technical stuff is formulaic and can be learned easily and
all the information needed for the technical side of things
is easily found.

Virtually anything having to do with internet marketing can
be found online doing a quick Google search. If there is
something you don't know just Google it.

Most of the important technical information can be purchased
extremely cheap. That's the small how.

So here's how to create a powerful online presences.

You need three things:

A blog, an auto responder, and a lead capture page.

Here's what you do.

Set up your lead capture page highlighting your prospects
biggest desires, fears, and with what you have to give
uniquely.

Allow your leads to opt in.

Generate traffic from as many sources as you can
economically.

A quick point on this is some say certain types of traffic
generation can be extremely expensive and time consuming.

I say yeah they can be, but it's only expensive if you're
not earning anything.

Make sure you are able to monetize your traffic so that you
can continually generate traffic and leads.

Once you have leads, communicate with them often via email
and personally via the phone from the perspective that you
are a life coach.

Archive all you do on your blog and be sure to add as much
credibility to your blog as you possibly can.

I.E. Ask your prospects to leave you a few kind words about
their experience in communicating with you and then post
those on your blog.

Why?

Think about it from your prospects perspective. They don't
know you at first, but they want to.

First, they want to see what others have said to give them a
firm grounding on what do believe about you.

Well if you've got plenty of others people saying good
things about you guess what that prospect is going to say?

"This person is really great and I would like to work more
closely with them."

So simple, but so rarely done.

Do it and set yourself apart from the rest.

Don't allow the excuse of "Well I don't have anyone to say
anything good about me."

Yes you do! If you have friends or family ask them to write
you a note about why they like you and let that be the
beginning.

I'm sure you have both, so there is no reason you can't get
this done today.

Just do it.

Get going . . . tomorrow we discuss what makes this all
work.

To The Top,
Gary Worley
gary@secretinternetwealthformula.com
http://SecretInternetWealthFormula.com

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